ClearLine

A Brilliant Choice!


Door Decor

When my wife and I moved to the west coast a few years ago, we looked at about 40 houses and townhomes in our price range. We're in our 50's and have an empty nest so we wanted a nice place, but small and easy to care for. One of the things that struck us (yes, "us" - not just me, the door guy) was the fact that every home had the same interior doors. The brands varied a little; most were Lynden Door [he grins] but the 6-panel molded look was predominant. Furthermore, every door in every place, save one, was painted white, as were the frames, the casings, the baseboards the railings and fireplace surrounds, etc. Rather monochromatic - too much so, even for a staid pair of baby boomers like us.

We liked the molded doors just fine, however the overwhelming presence of "builder's beige" was a little much. Furthermore, our tastes run a little to the contemporary side, and the molded doors are more suited to a traditional aesthetic.

The ONE house that did have a different door look simply had the same 6-panel molded door, but painted brown. It was amazing what an impact those brown doors had - they elevated the decor from "blah" to a mild, "Oh, my." Still not haute couture for doors but enough of a difference to catch our attention.

So, to cut to the chase, when our company President started to talk about a new look for popularly priced residential doors - my ears perked up!

The end result is our brilliant new product grouping of residential (and some architectural grade) natural wood veneer doors. See pictures below. The trick is that we have superb in-house capability to provide an architectural grade clear coat finish on a high quality wood door, AND we can deliver this for a surprisingly low price.

In fact, our pricing is aimed to deliver doors that compare favorably with painted, molded doors. And by choosing the hardest veneers we offer a robust collection that stands up to rough job site conditions. Plus, our factory clear coat finish seals and protects the hardwood veneers.

"ClearLine looks terrific when paired with painted millwork - adding sparkle, contrast and visual interest."

So, if you are suffering from a case of the "same old thing" when it comes to your interior doors - or those of your customers - take a look at ClearLine and see if it isn 't the way to add a little drama to the decor, without busting the budget.





Rotary White Maple, Uniform Light Birch, Rotary Natural Birch





















Plain Sliced Red Oak, Quarter Sliced Sapele


















"Rhytmus" Quarter Sliced Jatoba (Brazilian Cherry), "Tableau" Quarter Sliced Walnut

Designing the Rediscovery Collection

A Case Study

A key supplier provides feedback on the Rediscovery Collection at a trade show.

Lynden Door enlisted an Advisory Council - a select group of industry professionals - to guide design choices for our new offering of contemporary, timber veneer architectural doors. One of these councillors, Barbara Bell, is both a professional designer and an employee of FP Innovations. FPI will be publishing Barbara's case study of our experiences in product development.

FP Innovations works to optimize the forest sector value chain and as Lynden Door's Rediscovery Collection is based on timber products (particularly veneers) our success in developing strong new products is in their interest. FPI is using Lynden Door's experience as a example for other forest sector product development teams.

Here is a link to a page with information on both the Rediscovery Collection and also the case study: REDISCOVERY LINK

Link for the case study, only: http://tinyurl.com/osyxed

allfornow,

MJT

StileLine - sapele

The Rediscovery Collection

Doors in a Modernist State of Mind

Let's face it, there are many times when a beautiful set of custom doors is designed for a project, at a significant cost, but they don't make it to the grand opening. Too often, as the project nears completion and budgets constrict, these masterpieces are lost to cost-cutting. More's the pity, the end result is often a complete reversal; the least expensive doors are substituted and the project suffers a profound aesthetic blow.

In an effort to prevent this, Lynden Door has developed a striking new offering - the Rediscovery Collection. To make the doors appealing but to keep our offering (and attendant costs) manageable, we've based our designs on the best advice we could gather from a select group of architects, designers and design cognizati. Input from this formal advisory council was matched with market research and the advice of our many door re-sellers - professionals working in the construction industry in North America and around the world. Then we worked diligently with our vendors and in-house production teams to scrupulously drive cost OUT of the line.

The result is a concise, urbane and definitive contemporary door collection with a reasonable price point and therefore, much greater accessibility.

At the same time, these great doors are available in a fully bespoke version - just ask. Also, GreenDor attributes - like no-added urea formaldehyde and agricultural waste fiber cores - are optionally available.


Tableau - horizontal walnut


Composition - sapele/maple


Grey Tree - reconstituted Macassar ebony


Rhytmus - jatoba (Brazilian cherry)

See the LDI site for more info: http://www.lyndendoor.com/products/stileline/rediscovery and also see the complete range of GreenDor options here: http://www.lyndendoor.com/resources/environment

allfornow

MJT