Door DecorWhen my wife and I moved to the west coast a few years ago, we looked at about 40 houses and townhomes in our price range. We're in our 50's and have an empty nest so we wanted a nice place, but small and easy to care for. One of the things that struck us (yes, "us" - not just me, the door guy) was the fact that every home had the same interior doors. The brands varied a little; most were Lynden Door [he grins] but the 6-panel molded look was predominant. Furthermore, every door in every place, save one, was painted white, as were the frames, the casings, the baseboards the railings and fireplace surrounds, etc. Rather monochromatic - too much so, even for a staid pair of baby boomers like us.
We liked the molded doors just fine, however the overwhelming presence of "builder's beige" was a little much. Furthermore, our tastes run a little to the contemporary side, and the molded doors are more suited to a traditional aesthetic.
The ONE house that did have a different door look simply had the same 6-panel molded door, but painted brown. It was amazing what an impact those brown doors had - they elevated the decor from "blah" to a mild, "Oh, my." Still not haute couture for doors but enough of a difference to catch our attention.
So, to cut to the chase, when our company President started to talk about a new look for popularly priced residential doors - my ears perked up!
The end result is our brilliant new product grouping of residential (and some architectural grade) natural wood veneer doors. See pictures below. The trick is that we have superb in-house capability to provide an architectural grade clear coat finish on a high quality wood door, AND we can deliver this for a surprisingly low price.
In fact, our pricing is aimed to deliver doors that compare favorably with painted, molded doors. And by choosing the hardest veneers we offer a robust collection that stands up to rough job site conditions. Plus, our factory clear coat finish seals and protects the hardwood veneers.
So, if you are suffering from a case of the "same old thing" when it comes to your interior doors - or those of your customers - take a look at ClearLine and see if it isn 't the way to add a little drama to the decor, without busting the budget."ClearLine looks terrific when paired with painted millwork - adding sparkle, contrast and visual interest."
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Rotary White Maple, Uniform Light Birch, Rotary Natural Birch
Plain Sliced Red Oak, Quarter Sliced Sapele
"Rhytmus" Quarter Sliced Jatoba (Brazilian Cherry), "Tableau" Quarter Sliced Walnut
